ABOUT

Hey, I’m Jordan

Jordan Lacenski, she/her, with tattoos holding a young child, both smiling and playing in a bright living room with bookshelves and a couch.

I’m a marketing strategist and creative ops leader who’s helped 60+ brands—from scrappy startups to nonprofit powerhouses—build bold identities, smart systems, and growth strategies that stick.

I’m a seasoned marketing and brand strategist who thrives at the intersection of clarity, creativity, and growth. Whether I’m leading a brand overhaul, mapping a lifecycle funnel, or building a cross-functional campaign from scratch, I bring clarity, cohesion, and measurable momentum to the table.

Over the past decade, I’ve served as a fractional CMO, interim marketing director, and strategic consultant for startups, nonprofits, national brands, and agencies across sectors—from wellness and education to wine & spirits, economic development, and SaaS. I’ve built go-to-market strategies, launched community-driven brands, scaled campaigns that convert, and led teams through everything from launches to rebrands to organizational pivots.

My approach blends systems thinking with bold creative execution. I’m just as comfortable building KPI dashboards and HubSpot workflows as I am writing brand voice guides and story-led campaigns. I’ve worked both independently and cross-functionally within larger teams, and I know how to move fast without breaking what matters.

What I Do

Whether you’re a founder in transition, a nonprofit ready to scale, or a mission-driven org looking for your next creative lead, I bring:

  • Brand positioning that resonates with your audience and your team

  • Lifecycle marketing strategies that drive sustainable growth

  • Executional support when you’re short on hands but high on ambition

I offer project-based consulting, short-term leadership contracts, and, for the right team, I’m open to stepping into a full-time role.

Looking to Hire?

I’m currently open to full-time opportunities where I can:

  • Lead cross-channel brand and marketing strategy

  • Build or scale creative and growth teams

  • Drive performance across content, partnerships, and lifecycle

  • Collaborate closely with product, sales, and community

If your organization values autonomy, vision, collaboration, and mission—let’s talk.

My Story

I’m a little bit southern, a little bit out-west. My heart is in the mountains, but the boys in my life love the beach, so beach bumming it is for now.

I am equally right-brained + left-brained, a high D on the DISC assessment, an ENFP, and an enneagram 2 (with a 3 wing).

I am a networker, and connector. I’m great at zooming out, finding the purpose, building a foundation, and coming up with out-of-the-box, creative ideas to help reach an overall goal.

I am creative, really into aesthetics, a wannabe home renovator, and lover of all of my migraine triggers including cheese, chocolate, good wine. I really look forward to weekends away with the gals and my 1x a year “do whatever I want” week..

Woman (Jordan Lacenski) with blonde hair wearing a denim jacket and black shirt, smiling and wearing a wide-brimmed hat, standing against dark wooden wall.

here I am, no time and definitely no energy for the b.s.

I’ve done the rebrand, the pivot. I’ve walked the paths. I work with people that make me feel alive. I create brands for companies I care about, and I pass on all the knowledge I possibly can to YOU, the one who read that whole damn novel because something I said felt like you. You can relate, you wear all the hats, you juggle all the things, and you are highly motivated to impact the world, your family, your community, all with your project, your business, your endeavor.

So, shall we?

Woman holding a young boy indoors near a staircase and mirror.
Adult and child walking on the beach under a bright sun with a partly cloudy sky.
A woman holding a young boy on her lap while sitting on a couch in a room with bookshelves, black and white photo.